Spectrum Oils: packaging graphics redesign
Packaging Design Objectives: for Spectrum Oils included: • Contemporize the brands packaging presentation, overall look and feel • Communicate a superior quality • Deliver visual consistency across segments • Develop a visual language to communicate attributes Our...
Packaging Design Project: GravityX
The Biondo Group works with clients as large as international enterprise sized packaged goods corporations, and in sharp contrast, independent startups. In the instance of GravityX, we worked with an American inventor who had developed an innovative automotive cell...
RFP’s & Spec: Hiring a Packaging Design Firm
The Biondo Group has a lot of design experience under its belt. We’ve got a good reputation, earned over time. We are regularly invited to take part in processes and “contests” to get new client work. Clients have choices of design and marketing resources. As with a...
Gadgetry & Games
Brands leverage strategies to drive growth. To bring strategy to life brands look for tactics that will support them. It’s a rinse and repeat cycle. Strategy morphs, new things come in, older things go away. Our consumer universe is fickle, flighty and bombarded with...
Staying Positive: being a creative firm in a contentious world
We’ve seen a few Companies as of late tout their “no a*holes” policies, addressing hiring practices and new client engagements. In what has turned out to be a pretty darn contentious season, we are sensitive to things like this, and so our attention was piqued. Why...
Followers of Fashion
When the United States Postal Service creates content that addresses packaging design, we can’t help but take notice and peruse it immediately. This was the case this week and what we found was…
Rethinking Packaging Design Methodology
In this read we begin to take a look at the manner in which packaging design firms work. Important considerations for a Client company looking for a packaging design firm are work style and process. Design for business is a creative pursuit; it’s an iterative, process...
3 Keys to Design Success: Orientation & Analysis
It's a good idea to start a design program like you want to finish: informed and strong. Starting a packaging design program with a proper orientation and analysis phase of activity is a smart, but often glossed over and a wee bit dismissed step in the development of...
Opportunity lost?
Many Biondo Group clients have in-house design departments, or, at the very least a hands-on designer. These creative professionals often have a wide range of responsibilities: from web design and maintenance, developing collateral and trade materials, packaging...
In Response…..
At the Biondo Group we submit quite a few RFP responses to active and prospective clients. Proposals can be mind numbing to write, we’ve all been there. After a few hours hammering away, writing and rereading the same document, it gets tough to stay sharp and focused....
Tiger Traps & Packaging Redesign
Packaging Redesign programs are sensitive endeavors on a good day, but on a bad day they can be fraught with tension, as well as “tiger traps” for both the Client as well as Designer. Getting it wrong can be a costly, embarrassing and wholly avoidable mistake....
Packaging Graphics Redesign: Spectrum Organic Olive Oil Spray
Packaging Graphics Redesign: Spectrum® brand products are owned by the Hain Celestial Group. Hain Celestial is a leading natural, organic food company that competes in many food product categories. The Biondo Group works extensively within the Spectrum Brand...