Packaging Graphics Redesign: Spectrum® Peanut Oil
Packaging Graphics Redesign: Spectrum® Peanut Oil Spectrum® is owned by the Hain Celestial Group. Hain Celestial is a leading natural and organic food products company that competes in many food product categories. The Biondo Group works extensively within the...
When is Packaging Design considered successful?
If product packaging doesn't create relationships well then, what does it do, past identifying a product as being a specific type/style/flavor/form of a product from a specific brand or manufacturer? For consumer product packaging graphics to be considered successful,...
Can product packaging create relationships?
A debate has been brewing at the Biondo Group. The idea we’ve been churning is the notion that a package’s design can create a relationship with the consumer. We read of designers stating that their work “creates relationships with consumers” and we stand back and...
America, the beer?
Budweiser has filed for and has gotten permission to use the phrase “America” as the primary naming element on the front panel of their beer cans for the summer months. As brand marketers we can’t help but both wince and applaud InBev But honestly, there seems to be...
Packaging Design: It’s what the Biondo Group does.
One of the first things we are asked at Biondo when we meet someone new is “what do we do”, what’s our specialty? Our answer is that The Biondo Group specializes in consumer product packaging design and brand identity development. For most people that's enough of an...
Packaging Designers: Prepared for Success
One of the jobs of an Account Manager or Client Manager at The Biondo Group is insuring that the creative folk, the designers, have all of the information that they need to succeed when they head out “on a project”. Heading out on a design exploration is akin to an...
Better Milk, less waste through packaging design
Thinking on packaging and food spoliage and waste, as I was pouring some Half & Half into my morning coffee, I realized that it has been a real long time since I had to give a container of the spoilable stuff the “sniff” test before pouring it into my cup of...
Distinguishing Brand from Product
It might seem silly, but since so much of The Biondo Group’s work is comprised of working on both Brands and Products, we thought we’d take a look at the latest definitions: A brand is: The American Marketing Association defines a brand as a name, term, design,...
Still Life @ The Biondo Group: Working Out The Challenges
Challenges: Still Life @ The Biondo Group....A busy place: the conference room @The Biondo Group, where opinions are tabled, designs reviewed and clients courted...Our team is experinced and feisty and this is where we come together to begin working out the challenges...
Have Packaging Designers been left out of the digital marketing revolution?
Spend any substantive amount of time in ad agency’s, web dev firms or media companies and you will recognize the close knit relationship they have with “digital”. Mobile, social campaigns, apps, SEO and talk of programmatic media buying, even Slack are all the latest...
What does the future hold: packaging structures and materials?
MIT Technology Review: New Foam Batteries Promise Fast Charging, Higher Capacity http://tinyurl.com/q2ebop3 While reading this article in MIT Technology Review, we had to stop and wonder what product packaging new think technologies are in the pipeline, coming to...
When Amenity Packaging Design #Fails
At the Biondo Group, we are of the opinion that Packaging Design is one of the most important marketing channels that a brand marketer can leverage: benefitting themselves, as well as consumers/ users. As packaging and packaging systems designers, this is to be...