Still Life @ The Biondo Group: slide files
Our packaging and branding firm has worked through many changes in technology over the years. One of the reminders of our analog past is our extensive packaging design and branding portfolio, that exists on film. Much of the design work captured was never digitized...
The Nature of Being Strategic in Context of Packaging Design
It's a part of the landscape these days, all the time we see the word Strategic appear in packaging design articles, white papers, RFP’s and SOW’s. The word has snuck into the conversations we are having with our business peers, clients and prospects. It seems that...
Still Life: Design & Production @ The Biondo Group
Still Life: Design & Production @ The Biondo Group At the Biondo Group, despite our work being produced in a digital workflow, we still we find a use for these packaging design and production artifacts. It's interesting that as much as we distance ourselves from...
The Retail Environment & Packaging Design
Although packaging design is critically important in terms of connecting with the consumer, the retail environment itself, is one of the, if not the most, important factor in how a product “sells through” at POS. Supermarkets are a critical part of our nutritional...
The Hot File: Still Life @ The Biondo Group
The Biondo Group HOTfile, where last minute client packaging design changes get handled. Tags: Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging design, point-of-sale, POS,...
The Four C’s of Packaging Design Production
In the design world everyone focuses on the designers Not a lot of glory or attention is foisted upon the folks in Production who insure that the work the "creative types" produce can indeed be reproduced. This is silly, we know that a lot of the final success...
In Words with Charles Biondo: Passion for Work
This is the second in a series of conversations with Charles Biondo. How old were you when you had your first paying job? Fourteen. What was it? Maintenance & stock clerk at a Safeway supermarket in The Bronx (NYC). When a kid turns 13, maybe 14 years old he needs...
A Supermarket innovation worth applauding
The Biondo Group's work necessitates we live in Supermarkets and we travel a lot. When it comes to the supermarket environment we are passionate, and love when a shoppers life is made easier. Same holds true for airports, anything that makes our lives easier is ok by...
McDonald’s team design approach
McDonalds leveraged a team design approach in developing this newly launched expression of their brand. What is your POV regarding "multi-team" design processes? <<<<<< read about it here:
In Words with Charles Biondo: Describe Yourself
In celebration of more than 50 continuous years of business, we asked Charles Biondo, a series of questions in context of this achievement. This is the first in the series….. Describe yourself in one word. Complex That one word tells us a lot, and yet truthfully, it...
Experience trumps all.
According to the Food Marketing Institute (FMI), Americans spent 620 billion dollars in U.S. supermarkets in 2013, accounting for 5.6% of their total disposable income. There are 37,459 supermarkets operating in the U.S. and the average store now carries almost 44,000...
Structure – it’s just not about being organized.
When someone says structure, what comes to mind? For many, the word structure conjures imagery of XLS tables and MS Word docs. This sort of structure provides the framework for the tasks, jobs and interactions we have during our day, helping hold it all together,...