Boston’s Popcorn: packaging graphics redesign

Nov 15, 2016

line extensions, Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, HBA, food packaging
Design Objectives
  1. Reinvigorate the Boston’s Popcorn brand with a new look and feel
    • Modernize the look of the brand while maintaining a connection to the old world/traditional heritage of the brand
  2. Establish Coconut Oil Popcorn as a subline of the Boston’s brand while creating enough visual differentiation between the different flavors of popcorn
  3. Shopabilty is key
    • Need to show coconut oil as a differentiating attribute
    • Ensure shopability of flavors

Tags: Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, HBA, food packaging

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