Design Objectives
- Reinvigorate the Boston’s Popcorn brand with a new look and feel
- Modernize the look of the brand while maintaining a connection to the old world/traditional heritage of the brand
- Establish Coconut Oil Popcorn as a subline of the Boston’s brand while creating enough visual differentiation between the different flavors of popcorn
- Shopabilty is key
- Need to show coconut oil as a differentiating attribute
- Ensure shopability of flavors
Tags: Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, HBA, food packaging
