Design is an investment, not an expense.

Design is an investment, not an expense.

In a perfect world Design would be viewed as an investment and not an expense. Design, at its core is about change. Change is a little messy,  time consuming, pricey and often the cause of discomfort – for consumer, brand and bottom line.  So what compels brands to...
Imagine Creamy Soups: packaging design

Imagine Creamy Soups: packaging design

Packaging Design Objectives: The design team was challenged to develop a strong primary panel presentation for the Creamy Soup line – that would appeal to the “health conscious” and flavor oriented shopper.   Tags: Brand Identity, branding, consumer product...
TERRA Freeze Dried Real Fruit: packaging design system

TERRA Freeze Dried Real Fruit: packaging design system

The Biondo Design team was tasked with developing a packaging design system that would establish TERRA Freeze Dried Real Fruit as a quality subline of the TERRA brand. Leveraging existing brand equities, we successfully developed a look that visually differentiated...
PediaCare: brandmark & packaging design

PediaCare: brandmark & packaging design

The Biondo Design team refined the PediaCare brand-mark and created a strong, unified branding system with strong differentiation of segments and varieties, additionally we designed a set of symptom icons. We extended the concept to 5 distinctive segment looks and...
Boston’s Popcorn: packaging graphics redesign

Boston’s Popcorn: packaging graphics redesign

Design Objectives Reinvigorate the Boston’s Popcorn brand with a new look and feel Modernize the look of the brand while maintaining a connection to the old world/traditional heritage of the brand Establish Coconut Oil Popcorn as a subline of the Boston’s brand while...
Spectrum Organic Mayonnaise: packaging design & line extensions

Spectrum Organic Mayonnaise: packaging design & line extensions

Spectrum Organic Mayonnaise brand management asked our design team to explore two- packaging design and line extension strategies, requiring that both be cohesive to Spectrum Organic branding. The Biondo Group design team was  asked to consider specific criteria when...

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