Jun 21, 2016 | News, Services
Packaging Graphics Redesign: Spectrum® Peanut Oil Spectrum® is owned by the Hain Celestial Group. Hain Celestial is a leading natural and organic food products company that competes in many food product categories. The Biondo Group works extensively within the...
Jun 14, 2016 | About, News
If product packaging doesn’t create relationships well then, what does it do, past identifying a product as being a specific type/style/flavor/form of a product from a specific brand or manufacturer? For consumer product packaging graphics to be considered...
Jun 6, 2016 | About, News
A debate has been brewing at the Biondo Group. The idea we’ve been churning is the notion that a package’s design can create a relationship with the consumer. We read of designers stating that their work “creates relationships with consumers” and we stand back and...
May 17, 2016 | About, News
Budweiser has filed for and has gotten permission to use the phrase “America” as the primary naming element on the front panel of their beer cans for the summer months. As brand marketers we can’t help but both wince and applaud InBev But honestly, there seems to be...
May 10, 2016 | About, News
One of the first things we are asked at Biondo when we meet someone new is “what do we do”, what’s our specialty? Our answer is that The Biondo Group specializes in consumer product packaging design and brand identity development. For most people that’s enough...
Apr 26, 2016 | About, News
One of the jobs of an Account Manager or Client Manager at The Biondo Group is insuring that the creative folk, the designers, have all of the information that they need to succeed when they head out “on a project”. Heading out on a design exploration is akin to an...
