Better Milk, less waste through packaging design

Better Milk, less waste through packaging design

Thinking on packaging and food spoliage and waste, as I was pouring some Half & Half into my morning coffee, I realized that it has been a real long time since I had to give a container of the spoilable stuff the “sniff” test before pouring it into my cup of...
Distinguishing Brand from Product

Distinguishing Brand from Product

It might seem silly, but since so much of The Biondo Group’s work is comprised of working on both Brands and Products, we thought we’d take a look at the latest definitions: A brand is: The American Marketing Association defines a brand as a name, term, design,...
Still Life @ The Biondo Group: Working Out The Challenges

Still Life @ The Biondo Group: Working Out The Challenges

Challenges: Still Life @ The Biondo Group….A busy place: the conference room @The Biondo Group, where opinions are tabled, designs reviewed and clients courted…Our team is experinced and feisty and this is where we come together to begin working out the...
What does the future hold: packaging structures and materials?

What does the future hold: packaging structures and materials?

MIT Technology Review: New Foam Batteries Promise Fast Charging, Higher Capacity http://tinyurl.com/q2ebop3 While reading this article in MIT Technology Review, we had to stop and wonder what product packaging new think technologies are in the pipeline, coming to...
When Amenity Packaging Design #Fails

When Amenity Packaging Design #Fails

At the Biondo Group, we are of the opinion that Packaging Design is one of the most important marketing channels that a brand marketer can leverage: benefitting themselves, as well as consumers/ users. As packaging and packaging systems designers, this is to be...

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