Still Life @ The Biondo Group: slide files

Still Life @ The Biondo Group: slide files

Our packaging and branding firm has worked through many changes in technology over the years. One of the reminders of our analog past is our extensive packaging design and branding portfolio, that exists on film.  Much of the design work captured was never digitized...
The Nature of Being Strategic in Context of Packaging Design

The Nature of Being Strategic in Context of Packaging Design

It’s a part of the landscape these days, all the time we see the word Strategic appear in packaging design articles, white papers, RFP’s and SOW’s. The word has snuck into the conversations we are having with our business peers, clients and prospects. It seems...
Still Life: Design & Production @ The Biondo Group

Still Life: Design & Production @ The Biondo Group

Still Life: Design & Production @ The Biondo Group At the Biondo Group, despite our work being produced in a digital workflow, we still we find a use for these packaging design and production artifacts. It’s interesting that as much as we distance...
The Retail Environment & Packaging Design

The Retail Environment & Packaging Design

Although packaging design is critically important in terms of connecting with the consumer, the retail environment itself, is one of the, if not the most, important factor in how a product “sells through” at POS. Supermarkets are a critical part of our nutritional...
The Hot File: Still Life @ The Biondo Group

The Hot File: Still Life @ The Biondo Group

The Biondo Group HOTfile, where last minute client packaging design changes get handled.   Tags:  Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging  design, point-of-sale, POS,...
The Four C’s of Packaging Design Production

The Four C’s of Packaging Design Production

In the design world everyone focuses on the designers  Not a lot of glory or attention is foisted upon the folks in Production who insure that the work the “creative types” produce can indeed be reproduced.   This is silly, we know that a lot of the...

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