Packaging Design Objectives:
The design team was challenged to develop a strong primary panel presentation for the Creamy Soup line – that would appeal to the “health conscious” and flavor oriented shopper.
Tags: Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, HBA, food packaging