Boston’s Popcorn: packaging graphics

Objective

Design Objectives

1. Reinvigorate the Boston’s Popcorn brand with a new look and feel
   • Modernize the look of the brand while maintaining a connection to the old world/traditional heritage of the brand
2. Establish Coconut Oil Popcorn as a subline of the Boston’s brand while creating enough visual differentiation between the different flavors of popcorn
3. Shopabilty is key
   • Need to show coconut oil as a differentiating attribute
   • Ensure shopability of flavors

Tags: Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging  design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, HBA, food packaging