Crasins: packaging design refresh

Objectives

Our marketing and design objectives included:

  1. Increasing shelf presence
  2. Capitalize on Ocean Spray’s unique grower/bag equity.
  3. Support Craisins positioning as a surprisingly sweet healthy snack
  4. Product delivers with great tasting nutrition and energy

 

Tags:  marketing,  design,  sales,  new business,  clients,  content,  business strategy,  communications,  product packaging, branding, brand identity,

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Greek Gods Yogurt: packaging design and brand refresh

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