Objective
The Biondo Design team has worked with the Daily’s brand team over the course of years, establishing brand identities for core as well as extension brands, designing packaging graphic systems as well as all types of shippers and displays.
One of the the design team’s challenges was in applying the Daily’s brand identity across 13 SKUs and establish a branding system for segregating three lines (Classic, Light and Tropical cocktails).
The design team capitalized on product appeal and and communicated the convenience and versatility of the brand in a fun and appealing manner.
Tags: Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, HBA, food packaging, Daily’s
