Harvest Hill (Stamford, CT) chose to work with the Biondo Group when it came to design the packaging graphics system for a new line of branded beverages.
The brand is DARTY, and it is targeted to consumers – 21+. The packaging’s appearance references the “fun and enjoyment, of a DARTY Party”.
The Biondo Design team gathered its inspiration from current interests in “street art” to be visually disruptive on shelf and connect with a younger, media conscious consumer. Each flavor maintains a strong central focus on the DARTY logo and has its own bold colors and background patterns, aiding findability.
“We stepped away from our mainstream beverages with this new ready-to-drink wine cocktail. The Biondo Group’s impactful DARTY graphics can be carried through from the package, to point-of-sale, promotional materials, as well as our web site. It’s fun. It’s young. It’s an anytime DARTY Party,” said Ilene Bergenfeld, Chief Marketing Officer at Harvest Hill Beverage Company.
Now in-stores, DARTY is initially offeirng 3 flavors including Melon, Peach Tea and Berry Lemonade.
To learn more about DARTY go to: www.drinkdarty.com and to learn more about the Biondo Group and how we can transform your brand into the life of the party, check us out at: http://archive.biondogroup.com/
