Dream Gelato

Objective

The Biondo Group design team was assigned the job to create a distinctive, upscale image for the mass markets first non-dairy gelato product line, marketed under the DREAM frozen desert brand umbrella.

The Biondo Group’s design and communication objectives included: developing a packaging presentation which embraced sophistication, indulgent decadence and strong appetite appeal, all in a unique and refreshing way.

Tags: Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging  design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, HBA, food packaging