Dream Non-Dairy Drinks: packaging design

Objectives

1. Create a design architecture that unified the entire product line.
2. Differentiate between sub-categories, flavor variants, sizes and packaging structures.
3. Establish a high impact brand block on shelf.
4. Create a system to communicate the Dream brand’s selling benefits:
   > great tasting, healthy, all-natural, non-dairy alternatives.
5. Incorporate the positioning slogan “Dream Without Limits” to reinforce the benefits and image.

Key Improvements:
The use of luscious, dramatic photography with ingredients in motion.
The improved color palette created a fresh contemporary image.
Results
The successful reimagination of the Dream® Beverage line resulted in the expansion of the line to new sub-segments.