DREAM non-dairy desserts
Objectives
Our goals and objectives for this packaging design project included:
A refreshment and contemporization of the packaging for the DREAM line of frozen non-dairy desserts and novelties.
Enhance presentation for DREAM brand by using bold, eye-catching packaging in visual alignment with other DREAM non-dairy beverage products.
Standardize the packaging design elements across the line (ie: Dream font and placement/product type).
Re-engage consumers with packaging that exudes strong taste appeal.
Clearly communicate product attributes without clutter and violators.
Tags: artwork, Brand Identity, branding, consumer product marketing, containers, design, food packaging, HBA, line extension, packaged goods marketing, packaging, packaging design, point-of-sale, POS, production, strategy, supermarket shelf, The Biondo Group
