Greek Gods Kefir: packaging redesign

Objectives

GREEK GODS yogurt a leader in the greek yogurt category and #1 in the Natural channel is positioned as the “authentic” Greek yogurt.

Our job was to:
1) Maintain recall to the existing yogurt product line
2) Convey the premium GREEK GODS brand positioning
3) Introduce a contemporary and ownable packaging architecture
4) Communicate the differences between GREEK GODS KEFIR and other Kefir alternatives

Tags: Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging  design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, HBA, food packaging