Imagine Asian Broth
Objective
The Biondo design team was asked to develop a packaging design system that differentiated a new line of Imagine Asian Broths from their regular broths, while keeping the look cohesive with the current Imagine® broth line.
COMMUNICATION CONSIDERATIONS:
- Graphics needed to convey: taste, real ingredients, the difference vs. regular broths, broth usage, and authenticity of a Japanese noodle shop.
- Imagine would be the first branded Miso and Ramen Broth in aseptic packaging.
