The Biondo design team was asked to develop a packaging design system that differentiated regular broths from other varieties, while keeping the look cohesive with other products in the Imagine® broth line.

Our design objectives included communicating:

• Superior taste – that this is a premium product
• That the products are made with fresh, organic ingredients,
• Non-GMO Verified (vegetable broths),
• Communicaite product usage/versatility