Imagine® Heirloom Creamy Soups

Objectives

Graphics need to convey: taste, real ingredients, difference vs. regular soups, soup usage, from a brand that cares about where our ingredients come from.

• Females under 35 years old,
• Living in affluent suburban and cosmopolitan areas.
• Convenience driven but no time to cook
• Seeks experiences
• Will pay more for things that help her achieve a healthy lifestyle.

Tags: Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging  design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, HBA, food packaging, line extension