Ka•Me: packaging design, brand architecture, adaptation
Objective
The Ka•Me branding system spans more than14 product lines and 70 skus.
The Biondo Group design team was awarded the extensive packaging design job, which was to:
To create a brand image which appeals to today’s more sophisticated ethnic food shopper.
To develop an ownable brand identity to protect against aggressive private label and competitive infringement.
To communicate the brand’s natural attributes, superior taste experience and positioning statement, “Eat Authentic. Think Easy.”
Tags: Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, HBA, food packaging
