Little Hug: brand refresh & packaging graphics development

Objectives

1. Refreshed and contemporized the Little Hug packaging graphics system to accommodate mass market retail channels.
2. Clearly communicate the “better for your family” benefits.
3. Create a brand identity & package personality, which will build brand awareness and compete favorably with well-known, popular choices such as Kool-Aid Burst & Capri Sun, as well as, value-priced alternatives such as private labels.
4. Importantly, this the new brand look must drive sales and encourage increased purchase frequency by appealing to a wider end-consumer group.

Tags: Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging  design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, HBA, food packaging