Sensible Portions: packaging design

Objectives

After becoming familiar with the product ctegory, the Biondo Group design team began a development process that resulted in:

1. A visually refreshed brand
2. A stronger presentation, and brand block at POS
3. Enhanced flavor communications on package
4. Improve variety differentiation and findability on shelf

Tags: Brand Identity, branding, consumer product marketing, containers, design, packaged goods marketing, packaging, packaging design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, HBA, food packaging