Spectrum Cooking Oils
Objectives
- Contemporize the overall look and feel
- Communicate a superior quality
- Deliver visual consistency across segments
- Develop a visual language to communicate attributes
Our Solution featured:
- Simplified front panel design architecture
- Strong quality appearance and feel
- Impactful, more legible typography
Tags: Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, food packaging, line extension
