![](http://archive.biondogroup.com/wp-content/uploads/2016/11/Spectrum_Mayonaise_1080x810.jpg)
Spectrum Organic Mayonnaise
Objective
Spectrum Organic Mayonnaise brand management asked our design team to explore two-line extension and design strategies, requiring that both be cohesive to Spectrum Organic branding.
We were asked to consider specific criteria when developing these new products:
- To be part of the existing base line – Organic Mayonnaise/Light Mayonnaise
- The second direction is to step away from the base line skus and explore a more premium design that showcases the unique variety and ingredients
Tags: Brand Identity, branding, consumer product marketing, containers, design, packaged goods marketing, packaging, packaging design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, food packaging, Spectrum Organic Mayonnaise
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