Spectrum Organic Mayonnaise

Objective

Spectrum Organic Mayonnaise brand management asked our design team to explore two-line extension and design strategies, requiring that both be cohesive to Spectrum Organic branding.

We were asked to consider specific criteria when developing these new products:

1. To be part of the existing base line – Organic Mayonnaise/Light Mayonnaise
2. The second direction is to step away from the base line skus and explore a more premium design that showcases the unique variety and ingredients

Tags: Brand Identity, branding, consumer product marketing, containers, design, packaged goods marketing, packaging, packaging design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, food packaging, Spectrum Organic Mayonnaise