Suave Lotion: packaging redesign and refresh

Objectives

We needed to communicate to the consumer at POS that Suave was a high quality standard in terms of moisturising and formula. Additionally, we were tasked with, presenting a nature-inspired feeling/ presentation and delivering strong shelf impact and ease of shopping.

Tags: marketing,  design,  sales,  new business,  clients,  content,  business strategy,  communications,  product packaging branding, brand identity,