Terra Freeze Dried Fruit: packaging design system

Objectives

Establish TERRA Freeze Dried Real Fruit as a subline of the TERRA brand.

Develop a look that will visually differentiate the TERRA Real Freeze Dried Fruit items from the rest of the Freeze Dried Fruit category.

Tags: Brand Identity, branding, consumer product marketing, containers, design, packaged goods marketing, packaging, packaging design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, food packaging