Spectrum Oils: packaging graphics redesign

Nov 15, 2016

Tags: Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, HBA, food packaging

Packaging Design Objectives: for Spectrum Oils included:

• Contemporize the brands packaging presentation, overall look and feel
• Communicate a superior quality
• Deliver visual consistency across segments
• Develop a visual language to communicate attributes
Our Solution featured:
• Simplified front panel design architecture
• Strong quality appearance and feel
• Impactful, more legible typography
Tags: Brand Identity, branding, consumer product marketing,containers, design, packaged goods marketing, packaging, packaging  design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, HBA, food packaging, line extension

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