The Biondo Design team was tasked with developing a packaging design system that would establish TERRA Freeze Dried Real Fruit as a quality subline of the TERRA brand.
Leveraging existing brand equities, we successfully developed a look that visually differentiated the TERRA Real Freeze Dried Fruit items from the rest of the Freeze Dried Fruit category and still retained the equities that were required
Tags: Brand Identity, branding, consumer product marketing, containers, design, packaged goods marketing, packaging, packaging design, point-of-sale, POS, artwork, production, strategy, supermarket shelf, The Biondo Group, food packaging